Academic outreach
Increasing your visibility on social media and via radio, television and written media can contribute to your success as a researcher. At the same time it takes a lot of time and it can be a risky enterprise. This training helps you to enter the world of traditional and social media with a plan.
Contents
In this training you will be introduced into the world of traditional and social media. You will learn how to pro-actively increase your visibility in the media. We start with a discussion about opportunities and risks. Why would you spend your time on this? And why not? Then we discuss the personal media strategy that helps you to on your goals and audience. You also learn how to find the media that suit your strategy.
In the second part we focus on execution. We will explore how media operate and what they expect from you. You will get a glimpse of the work day of journalists and you will learn how to use this knowledge to direct their attention to your research. We end the training with some tips and tricks that can help you to take the first step.
Teaching methods
This training consists of theory, instructions, group discussions, and exercises. You will receive a lot of personal feedback of the trainers.
Practical
Trainers: Hermen Visser & Marten van der Meulen | Language: English or Dutch | Duration: four hours | Maximum number of participants: 10 | Participation: in-company training | PhD students working at Leiden University or LUMC can follow this training as part of the PhD Training programme.
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Related
This training is a broad introduction into the world of social and conventional media. Our trainings Blogging about your research and Pitching to a broad audience focus on the respective media. If you want to prepare for an interview on radio or television we recommend the interview training of Science ON AIR.
Tailor-made
This training is a proven concept. However, we can adapt the duration, form and focus of the training to the needs of our clients. For instance, we gave short lectures and workshops on conferences and trainings that focussed on a specific medium (e.g. LinkedIn, Twitter or traditional media). We also lead workshops that help organizations to start and structure the internal discussion about outreach.
Trainer
